Privacy Policy

The data controller responsible for your personal data is:
DeftNtact Technologies Pvt. Ltd.
Contact: privacy@knownowerp.com

We collect the following categories of personal data:

• Identity data: name, job title, company name
• Contact data: email address, phone number
• Account data: login credentials, preferences, settings
• Usage data: pages visited, features used, session duration, IP address, browser type
• Business data: inventory records, sales data, procurement data you input into the platform
• Communication data: messages you send us via contact forms or email

We process your personal data on the following legal bases:

• Contract performance: to provide our services to you
• Legitimate interests: to improve our platform, prevent fraud, and communicate relevant updates
• Legal obligation: to comply with applicable laws and regulations
• Consent: for marketing communications — you may withdraw consent at any time

• To provide, operate, and maintain the Know-Now platform
• To process demo requests and onboard new customers
• To send transactional emails (account updates, invoices)
• To send marketing communications (only with your consent)
• To analyse usage patterns and improve our product
• To comply with legal obligations

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law. Account data is retained for the duration of your subscription plus 2 years. You may request deletion at any time (see Your Rights below).

We do not sell your personal data. We may share it with:

• Service providers: cloud hosting (AWS / Azure), analytics, email delivery — under data processing agreements
• Professional advisors: lawyers, auditors — under confidentiality obligations
• Authorities: when required by law or court order

All third-party processors are GDPR-compliant and bound by Data Processing Agreements (DPAs).

If we transfer your data outside the European Economic Area (EEA), we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses approved by the European Commission).

We use essential cookies for platform functionality and optional analytics cookies. You can manage cookie preferences via our cookie banner. For more details, see our Cookie Policy.

Under GDPR, you have the following rights:

• Right of access — request a copy of your personal data
• Right to rectification — correct inaccurate data
• Right to erasure — request deletion of your data ("right to be forgotten")
• Right to restriction — limit how we process your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Rights related to automated decision-making — not be subject to solely automated decisions with significant effects

To exercise any of these rights, email us at privacy@knownowerp.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

We implement industry-standard technical and organisational measures to protect your data, including encryption in transit (TLS) and at rest, access controls, and regular security audits.

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or a prominent notice on our platform. Continued use after changes constitutes acceptance.

For any privacy-related questions or requests:
privacy@knownowerp.com
DeftNtact Technologies Pvt. Ltd.